Typically, multiplying two binomials is presented with FOIL. This approach is problematic for two reasons: it is a mneumonic for a purely symbolic representation and it is also an isolated strategy that does not connect well to prior knowledge.
Another approach is to use a graphic organizer and context. In the photo below I presented students with the scenario of expanding my patio (under the guise of being so popular I needed more space to entertain). The top figure shows the expansion of length alone. This allows for a simple distributive problem and (and eventually factoring out the GCF). The bottom figure shows an expansion of length and width which leads to multiplying binomials. Students would see that the area of the new patio is computed with (6 + x)(5 + x) which is the same as finding the area of each individual rectangle (presented in photo at the bottom). (This is useful for factoring trinomials as well.)
This scaffolded approach is effective because it presents the concept in a different representation, it connects to prior knowledge of distributive property (useful for memory storage) and it is connected to prior knowledge of area of rectangles so it has meaning.
Subsequent problems would use the boxes as a graphic organizer (see photo below).