Starbucks would benefit from some math intervention

starbucks reward

Starbucks has changed their rewards program to “boost participation.” The chief strategy officer apparently could use some math intervention.

From USA Today (emphasis mine):

“Currently, customers with “gold” status have to visit 12 times to earn a free food or drink item. Under the new program, those customers will have to earn 125 stars to get a free reward.

Most customers spend around $5 with each visit, said Matt Ryan, global chief strategy officer. At that rate, a customer would still need to visit about 12.5 times, or spend a little more than $60, before earning a free reward.”

In other words, “most customers” will need to visit more often to get the same reward benefit.

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